Creators, Brands & Agencies
Brand deals, licensing, content ownership and regulators who expect everyone to know the rules. We handle the legal side for creators, the brands that hire them, and the creative agencies in between, anywhere in the country.
For creators
- Brand deals and sponsorships. Reviewing, drafting and negotiating the agreements you are asked to sign, including usage rights, exclusivity, deliverables, approvals, payment terms and kill fees.
- Contract negotiation. Most creators sign the first draft. Most first drafts are written entirely for the brand.
- FTC compliance. Disclosure practices that satisfy the Endorsement Guides, and review of how disclosures actually appear in your posts rather than how a brand claims they will.
- Trademark registration. Protecting your name, handle, show title or product brand at the federal level.
- Business structure. Forming the entity, setting up ownership, and keeping personal assets separate from the business.
- Content and IP ownership. Licensing, assignments, work-for-hire provisions, collaboration agreements and who owns what when a partnership ends.
- Management and agency agreements. Commission structures, term length, sunset clauses and what happens to your deals if you leave.
- Digital assets in your estate plan. Accounts, channels and revenue streams do not pass automatically. They need to be addressed deliberately.
For brands
- Influencer and creator agreements. Contracts that define deliverables, approvals, usage rights and paid amplification clearly enough that nobody is surprised mid-campaign.
- UGC and content licensing. Securing the rights you actually need to run creator content as ads, on your site and across platforms.
- FTC compliance. Disclosure requirements built into your contracts and campaign briefs, because the FTC holds brands responsible for what their creators post.
- Ambassador and affiliate programs. Program terms, commission structures and the guardrails that keep a growing roster compliant.
- Trademark protection. Clearing and registering the names, product lines and campaign slogans you are investing in.
For creative agencies
- Client agreements. Master services agreements and statements of work that define scope, revisions, payment and who owns the work.
- Talent and influencer agreements. The contracts between your agency, the creators you place and the brands you serve, drafted so the three line up.
- Contractor and IP assignments. Making sure the work your freelancers and staff create actually belongs to your agency, so you can deliver it to clients.
- Campaign compliance. FTC disclosure practices built into your process instead of fixed after a post goes live.
- Business structure. Formation, partner agreements and ownership terms for the agency itself.
Why this is its own practice
Because the contracts are unusual and the exposure runs in every direction. A sponsorship agreement is an advertising contract, an IP license, a services agreement and a compliance obligation at the same time, and it is usually signed on a deadline. The FTC's disclosure obligations attach to the creator and the brand at the same time, and platform terms sit on top of all of it.
The people who end up in trouble are rarely the reckless ones. It is the creator who granted perpetual rights to their likeness for a single post, the brand that ran content as an ad without the license to do it, and the agency that delivered work its freelancer still owned.
Working with all three gives us a view most firms do not have: we know what each side asks for and where these deals usually break. We never represent both sides of the same deal.
Where this connects to everything else
Creator work touches most of what this firm does. The name is a trademark matter. The company behind it is business formation and governance. When there is real money and real IP, it becomes an estate planning question, because channels and catalogs are assets. That is the advantage of having one firm across all of it rather than four specialists who have never spoken.
We work nationwide
Creator work is mostly federal and contractual, which is why it travels. Trademark registration runs through the United States Patent and Trademark Office. FTC endorsement obligations are federal. Brand deals, licensing and collaboration agreements are contracts, and contract drafting and negotiation is not confined to one state. So it does not matter whether you are a creator in Miami, a brand in Los Angeles or an agency in New York.
We are licensed in Florida. If something in your matter turns on another state's specific law, we will say so plainly and bring in local counsel rather than guess. That has never been the obstacle people expect it to be on this kind of work.
Common questions
Do you work with clients outside Florida?
Yes. Brand agreements, licensing and sponsorship deals are contract matters, and trademark and FTC compliance are federal, so we work with creators, brands and agencies across the country. We are licensed in Florida, and if a matter turns on another state's specific law we will tell you that directly rather than guess.
Should I review a brand deal contract before signing it?
Yes, and the ones that look shortest are often the worst. Sponsorship agreements routinely include perpetual usage rights, broad exclusivity that blocks you from working with an entire category, morals clauses, and indemnification that makes you responsible for the brand's own claims. Those terms are usually negotiable, but only before you sign.
Do I have to disclose gifted products?
Under the FTC's Endorsement Guides, a material connection between you and a brand has to be disclosed clearly and conspicuously, and receiving a free product is a material connection. Disclosure obligations fall on the creator, not only on the brand, so a brand telling you a disclosure is unnecessary is not a defense.
Do I need an LLC as a creator?
Once you are earning meaningful income or signing agreements in your own name, an entity separates your personal assets from the business and changes how you are taxed. It also gives brands something to contract with other than you personally.
Who owns the content I make for a brand?
Whatever the contract says. Absent an assignment or a valid work-for-hire provision, the creator generally owns the copyright in what they create, which is exactly why brand agreements are usually drafted to take those rights. What matters is the scope: which platforms, which territories, how long, and whether they can run it as a paid advertisement.
Do you represent brands and agencies, or only creators?
Both. We draft and negotiate influencer and creator agreements for brands, and client, talent and contractor agreements for creative agencies. We never represent both sides of the same deal. If a conflict comes up, we will tell you before any work begins.
What should a brand's influencer agreement cover?
At a minimum: deliverables and approvals, the scope and length of usage rights including paid ads, exclusivity, payment terms, FTC disclosure requirements, and what happens if the creator's conduct becomes a problem for the brand. A clear agreement protects the relationship as much as it protects the brand.
Should I trademark my handle or brand name?
If you are building anything durable on it, yes. A federal registration is what lets you stop copycat accounts and merchandise, and it is what a platform or marketplace will ask for when you file a takedown. It also becomes much harder to secure once someone else gets there first.
In our clients’ words.
★★★★★
“Her and her team are super communicative, take the time to explain everything, and keep me in the loop. Couldn’t recommend more!”
Send us the contract before you sign it.
A review is a small investment next to what a bad usage clause can cost you, and it takes days, not weeks.